Life Matrix

In our questionnaire we included a question that refereed to the life matrix. The reason behind this was to get a better understanding of what type of audience would be more likely to watch our film. The most popular option was tribe wired which implies they are more involved with social media, free spirited, young and single, to make sure our film appeals to this audience we need to be quite original and creative with our film. Another option that was chosen quite a lot was rugged traditionalists these are normally male and hold on to more traditional male values, to make sure our film appeals to them we will need to make our main character more masculine and capable.

Preliminary Task
For our preliminary task  we aimed at making our preliminary task more towards tribe wired (life matrix psychographics) as that was the most popular option when choosing what we were going to do with the preliminary shoot. We have made our main character younger so that the tribe wired audience, we also made sure that our idea was original and creative. Furthermore to make sure that out film appealed to rugged traditionalist we made our main character more masculine and capable.